You are next x Lotus

The challenge
After ten years in motorsports, Lotus made a bold move into basketball—becoming an official sponsor of the Spanish national team and several top European leagues. The shift needed a global launch across 30+ markets.

The idea
A cinematic showdown between pro players Juancho Hernangómez and Raquel Carrera. What starts as a simple game turns into an epic duel, captured in a hero film with multiple cutdowns and a full graphic campaign.

Long version

Short version

Outdoor