The challenge After another year talking tech, gear and pro wins, Gobik wanted to use its Christmas campaign to connect with the entire cycling community- —not just the pros, but anyone who rides.
The idea Cycling didn’t just grow in 2024 — it exploded. So we decided to welcome the millions of new riders with a joyful, inclusive film about how every ride gets better when someone else joins in.
The execution We partnered with Montaña to bring it all to life—gathering over a hundred cyclists, closing roads, blending live action with 3D, and composing an original track from scratch.
The results → Featured in Ad Age’s “15 campaigns you need to see”
