Socks x Ultima Foundation

The challenge
Every Christmas, Fundación Affinity works to raise awareness around the emotional bond between people and their pets. 

The idea
We set out to cut through the noise of holiday consumerism. Amid all the big boxes and bigger expectations, we wanted to celebrate the quiet joy of the everyday bond.

The execution
We partnered with El Cangrejo to turn that idea into a warm little film and a limited-edition gift: three socks—two for you, one for your dog.

The results
→ Named one of the top 5 Christmas campaigns of the year by Reason Why

(Developed while at DDB)