'Hasta que caiga un Polo'  x Volkswagen Polo

The challenge
In 2018, Volkswagen was ready to launch a new Polo—but first, they had to clear out the previous model. Our goal was to highlight an irresistible price and sell every last unit.

The idea
With a price this good, you don’t need to wait for a miracle.

The execution
An absurd commercial set to the iconic You Sexy Thing by Hot Chocolate—shot with Sr. Alce and supported by a a full 360° campaign.

You can wait for a Volkswagen Polo to fall from the sky or have it for just 5€ a day.

Shamans from Central America can invoke the rain just by singing.  We asked one to make a fully equipped Volkswagen Polo rain.
Now you can either wait or have it for just 9.800€.

The results
→ Every last unit of the old Polo sold out. Mission accomplished.

(Developed while at DDB)