Gobik is a cycling brand that’s grown from a local workshop to a global player. For its summer campaign, they asked us to go beyond product and performance to connect emotionally with cyclists of all levels.
The idea
In a time when more people are struggling with stress and mental overload, riding has become a form of therapy—to breathe, reset, and quiet the mind. We brought that feeling to life through the story of a young man overwhelmed by his thoughts, who only finds calm on a long summer ride.
The execution We partnered with Jakiens to shoot a two-minute film over two days and nights along the Valencian coast. The casting called for identical twins—both actors and cyclists. The piece was supported by short videos and stills across digital.
The results → +3M organic views on social → Over 2K positive comments → Featured in the Spanish Creative Annual by CdeC
